About
Experienced product leader | Launched energy SaaS platform achieving product-market fit & revenue generation | Developed Norway's electricity market processes, now serving 3 million metering points | 10+ years in energy & renewables | Go-to-market | Product strategy | AI enthusiast (and realist)
Work Experience
Qvist AS
Independent ConsultantJan 2026 – Present
- Acquired invoicing platform for a customer and set up in-house operations and development
- Built an internal application that parses incoming energy invoices and calculates tenant prices
- Developed a data strategy for fetching metered data from the edge to a central data warehouse
Skyfri Technologies
Vice President of ProductDec 2024 – Dec 2025
- Defined and executed product strategy for energy management platform with over 100 users, monitoring and controlling PV and battery installations
- Lead product development team with 10 members including engineering, design, and product management
- Introduced prototyping tools and processes, enabling all team members to validate ideas in hours rather than days
- Led development of edge-based energy management system deployed on IoT hardware for real-time control of PV and battery installations
- Project managed SCADA implementation for 5MWp utility-scale solar plant
- Implemented documentation portal reducing our customer requests by half
Cegal
Product ManagerAug 2022 – Sep 2024
- Led development of SaaS settlement and invoicing platform for the energy sector
- Led a distributed product team with engineering, design, and sales functions
- Successfully brought platform to product-market fit and 1 million NOK ARR within first year
- Generated new revenue through acquiring and onboarding our first three enterprise customers
- Developed and expanded Cegal's IT operations services offering for the power & renewables sector
- Led sales engagements, product demonstrations, and customer success initiatives
Elhub
Team Lead Product StrategyMay 2020 – Aug 2022
Product Owner Market ProcessesAug 2015 – Aug 2022
- Defined and maintained overall product strategy for Elhub's product portfolio
- Led team of seven senior professionals responsible for cross-cutting strategic initiatives
- Translated business objectives into product strategy and coordinated strategic initiatives across product domains
- Produced and maintained product roadmaps for different stakeholder groups (regulatory authority, market participants, internal teams)
- Communicated strategy to internal and external stakeholders including regulatory authority (NVE) and 100+ market participants
- Established systematic approach to evaluating improvement suggestions with cost/benefit analysis
- Designed and maintained all national market processes for Norway's electricity retail market
- Worked as product owner managing backlog, user stories, and acceptance criteria in a Scrum framework
- Created complete functional architecture of Elhub system using ArchiMate and enterprise architecture practices
- Led acceptance testing and represented business in development of automated test framework built around Cucumber
- Conducted training courses for grid companies and electricity retailers nationwide (audiences of 20-100 participants)
- Led multiple expert forums with 100+ market participants and coordinated with regulatory authority (NVE)
- Set up formal change process for holistic prioritization with cost/benefit analysis framework
- Modernized documentation approach from static Word/PDF to fully integrated Confluence wiki
Education
Projects & Publications
Languages
Swedish — Native
Norwegian — Fluent
English — Fluent
Spanish — Intermediate
Certifications
TOGAF 9 Certified
The Open Group
Jun 2013
Certified Scrum Product Owner (CSPO)
Scrum Alliance
May 2015
PRINCE2 Foundation
AXELOS (via APMG International)
Oct 2014
System Architecture Modeling with UML in Enterprise Architect
Bouvet
Dec 2015